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Darnhotpeppers cited as perfect example of word of mouth marketing

From Omniideas.com:

A recent example of effective word of mouth marketing is the publication of Charlie Stratton’s October 6, 2008 letter to the editor in the State Journal Register. His creative and compelling letter in recommendation of Darn Hot Pepper’s Habanero Honey Spread immediately caught my attention and deserves to be published once again here:

Charlie Stratton’s October 6, 2008 letter to the editor in the State Journal Register.